Anuga Generates Significant New Trade Leads

October 28, 2015
Posted in: News

anuga

ANUGA is the leading food and beverage expo taking place in Cologne, Germany every other year. USDBC wrapped up another successful showing at this year’s expo generating over 200 trade leads with more than half rated as excellent or good, historically, the highest quality trade leads recorded.

Trade leads came in from all over the world for all types of beans, including a number of requests from India.

Additionally, USDBC hosted over 100 potential buyers from 26 countries at a welcome reception. We will be monitoring theses leads and contacts and are optimistic that many will convert to new sales opportunities for U.S. dry beans. We will be providing the list of trade leads via email to those on our mailing list.

Next year, we will be at SIAL in Paris, hoping for another great showing as we gear up for the Year of the Pulse.