US Dry Beans Featured at Brazilian Culinary ExpoApril 18, 2017
On March 28, USDBC participated in the U.S. Food Experience in Sao Paulo, Brazil, an event sponsored by USDA’s local Agricultural Trade Office (ATO). U.S. Food Experience was the first of its kind, market promotion event for U.S. food, beverages, and culinary traditions at a dinner for 100 chefs, media, and opinion leaders. The event was designed to introduce six unique culinary regions of the United States, inviting guests to experience the flavors of each. The ATO brought U.S. celebrity chef and public figure, James Briscione to Sao Paulo to prepare a special menu for the event and hold various seminars on the characteristics of the different ingredients featured, including U.S. pinto beans, which were featured both at the opening reception and as a main ingredient in some of the dishes throughout the event.
USDBC participated in this event as part of our ongoing efforts to promote U.S. dry beans in Brazil. While bean market conditions in both Brazil and its primary source of imports, Argentina, are both better in 2017 than last year, there continues to be interest in U.S. dry beans imports. With the continued support of USDA’s Foreign Agricultural Service (FAS), USDBC is implementing ongoing programs to capitalize on market opportunities in Brazil in 2017 and beyond and will continue to participate in market outreach events such as the Experience. USDBC will be bringing a trade team back to Brazil in June 2017 to participate in the Bean Forum in Campinas.Posted in: Bean Bulletin, News