USDBC is Seeking an International Representative – Emerging Markets/Americas

September 9, 2016
Posted in: Professionals

US DRY BEAN COUNCIL (USDBC)
INTERNATIONAL REPRESENTATIVE – EMERGING MARKETS/AMERICAS
Reports to: USDBC Executive Director

The U.S. Dry Bean Council is seeking an International Representative to lead programs for The Americas and Emerging Markets. This includes strategic vision, direction and implementation of dry bean export development and marketing programs in the following regions: Mercosur, CAFTA/DR, and the Caribbean. This also includes development and implementation of new programs in unexplored, underexplored, or competitor export markets both within these regions, and in other region as well such as: Subsaharan Africa, China, and any programs that are global in scope such as reverse trade missions.

The Representative for Emerging Markets and the Americas is responsible for the following:

  1. Provide strategic direction, a specific detailed work plan, indicators for success and implementation of market development programs designed to increase sales and use of U.S.-grown beans in the markets of the Promotion Activities.
  2. Design of activities and communications to both increase the specification and understanding of U.S. grown beans by importers, brokers, retailers, food processors and others that purchase or use dry beans.
  3. Feedback and education to USDBC staff on a regular basis about the customers or potential customers’ needs and constraints to using beans in their respective situations.
  4. Travel to the target markets as required to conduct trade service, promotion, and market intelligence gathering activities for the U.S. dry bean industry.
  5. Development of the Unified Export Strategy (UES) for target markets including the industry overview and the worldwide view.
  6. Serve as point of Coordination for UES preparation for all international market representatives.
  7. Gather global statistical reports and work with any consultants/contractors to provide this information to USDBC Executive Director on a quarterly basis.
  8. Monitor and report on crop developments and planting intentions in competitor markets (including China).
  9. Develop new emerging markets programs to expand USDBC demand building activities in new or underserved/unexplored markets and/or market segments (i.e. value added applications).
  10. Organize and oversee annual reverse trade mission to the U.S.
  11. Develop annual global trade team matrix and identify any new trade events/shows providing new opportunities for promotion and sales of US dry beans.
  12. Submit monthly report to USDBC Executive Director.

Interested parties can send CV and cover letter to my attention: Rebecca(AT)usdrybeans.com.