On January 1, 2020 Alexander Rowlatt and Russell Patten of Grayling took over the role of representing USDBC in Europe, the Middle East and North Africa (EMENA). Based in Brussels and London with offices throughout Europe and the world, Grayling is a Global Public Affairs firm with a unique depth of knowledge, working in European and global markets on both policy and promotional issues.
We are grateful for the work of our previous European representation and all of they have done to position us in critical markets. Previous representatives will both continue with USDBC in different capacities. 2020 will be an interesting year with lots of activity including numerous trade shows, new market exploration, increased emphasis on thematic areas of that impact trade including sustainability and MRLs, and greater outreach and presence in the UK post Brexit with a focus on the implications of a future US/UK trade agreement. Please join me in giving a warm welcome to Alex and Russell and the Grayling team.