The Art of Beans Workshops Promotes US Dry Beansin ColombiaMarch 26, 2020
A fifth workshop, “Beans, the Superfood to Fight Hunger, Malnutrition, and Disease”, targeted government officials with food policy, food assistance, government procurement, health, and agriculture responsibilities and food policy influencers (nutritionists, HRI and dry bean producer association representatives). Presentations focused on dry beans as an affordable source of protein, the latest research about dry bean health benefits, how increasing bean consumption can address health concerns in Colombia and practical ways that households with limited budgets can plan and prepare meals using dry beans.
A digital marketing campaign was used to recruit participants resulting in attendance that far exceeded expectations. USDBC is now following up working with a group of chefs to generate content for their social media.